I've been thinking about this for a while so I thought i'd put it in a blog and share my thoughts on it.
It's a question I've come across quite often in my long(ish) career in IT - many guys that I've encountered working in support think that it's the sales team that bring in the money and that they just have to fix issues. I've been in that position and sometimes when you're right in the middle of something, it can be distracting to have to put it to one side to fix someone's print spooler or scanner or excel macro... well you get the idea.
The thing is, the support guys probably have far more contact with the customer than the sales team ever did - to the customer these guys are the company and it's their experience with the front end that decides how long they remain a customer. Ultimately, without customers you have no business.
I read a blog post over the weekend on the MS Dynamics Community that put it in a much better way than I could.
In my last job we went on training with Ken Blanchard who is a great speaker on effective leadership. One point he makes is that if you (managers) want to change your business for the better, then you need to lead from the front. Incentivising good performance is also another great way of actioning change in an organisation.
Any readers of my blogs from the past will notice that this post has a little more business focussed content than they're used to. I have just started the road to an MBA so you can expect more of this sort of stuff along with the usual tech stuff.